The Wendy’s Company is Recruiting New Franchisees in Mexico

MEXICO CITY, 13 October 2025: Wendy's®, the iconic global quick-service restaurant (QSR) brand, recently announced bold plans to accelerate growth across Mexico. With more than 40 restaurants in the country, Mexico serves as a strategic growth hub in Latin America. The brand is focused on building continued growth across Mexico and Central and South America.  

Founded in 1969, Wendy's is one of the world’s most iconic and recognized global QSR brands. Its commitment to serving quality, craveable food—like fresh, never frozen square beef hamburgers, the Spicy Chicken Sandwich and nuggets, and the iconic Frosty® treat—along with exceptional hospitality are differentiators in the industry. Franchise partners can count on Wendy’s support from day one and benefit from Wendy’s proven business model, best in class training, and restaurant operations tools.  

To support rapid growth in Mexico, Wendy’s has laid a strong foundation for new unit expansion through key strategic investments. These include strengthening market execution by investing in local marketing and supply chain resources, approving local suppliers, and taking steps to help ensure consistent delivery of fresh beef and high-quality menu items across Mexico. Additionally, a newly launched national marketing fund is helping drive brand awareness, while technology upgrades are fueling digital growth and enhancing the customer experience. 

“Mexico is a key growth market for Wendy’s, and we are committed to the long-term success of the brand and our franchisees. With strategic investments in local resources, supply chain, and marketing, we are creating momentum and setting the stage for accelerated expansion. We are actively recruiting experienced franchise partners who share our values, passion for growth and quality food—like our fresh beef hamburger patties—and delivering exceptional hospitality.” – Carlos Ribas, SVP, Managing Director – LAC, The Wendy’s Company  

Opportunity in Mexico  

Wendy’s is building a high performing, differentiated QSR brand around the globe with plans to reach 2,000 international restaurants by 2028. Wendy’s follows the mantra “globally great, locally even better” and is actively recruiting franchise partners who align with their long-term vision and have the operational expertise to drive profitable, sustainable growth following the brand’s proven model. 

Wendy’s is an attractive opportunity for experienced and well-established franchise candidates in Mexico: 

• Mexico’s burger QSR market reached $2.4 billion in 2024 and has shown impressive momentum, growing at an average annual rate of 14.3% over the past five years. ¹
• With continued growth projected at 7.1% annually, Mexico presents a strong opportunity for Wendy’s to expand and meet rising consumer demand. ²
• In areas where Wendy’s is already established, 71% of consumers have tried the brand, reflecting strong local engagement. ³
• In regions where Wendy’s has yet to open a restaurant, Wendy’s enjoys 92% awareness and a 46% trial rate, indicating high consumer interest and potential for growth. ⁴
• Wendy’s signature products are also widely recognized: in new trade areas, over 70% of consumers are familiar with iconic items like the Baconator® and Frosty. This strong brand recognition and consumer demand underscore the opportunity for Wendy’s to expand its footprint and connect with more customers across Mexico. ⁵ 

Wendy’s Day Franchise Recruiting Event 

Wendy’s is actively recruiting franchise partners to build and operate new restaurants in key regions across Mexico, including the states of Nuevo León, Baja California, Baja California Sur, and Sonora.  

On Thursday, 23 October, Wendy’s will host an event in Monterrey for prospective franchisees, featuring interviews, restaurant tours, and brand education sessions. Interested candidates can email internationalfranchising@wendys.com for more information and to register for the event, or visit Wendy’s International franchising website to learn more about opportunities to grow with the brand.

^{1, 2} Based on data from Euromonitor International, 2024 

^{3, 4, 5} Wendy’s brand health tracking (MX), Aug. 2025  

ABOUT WENDY’S:  

The Wendy's Company and Wendy’s® franchisees employ hundreds of thousands of people across more than 7,250 restaurants worldwide, with more than 1,350 of these located outside of the United States. Founded in 1969, Wendy’s is committed to the promise of Fresh Famous Food, Made Right, For You, delivered to customers through its craveable menu including made-to-order square hamburgers using fresh beef*, and fan favorites like the Spicy Chicken Sandwich and nuggets, Baconator®, and the Frosty® dessert. Learn more at www.wendys.com. For details on franchising, visit https://www.wendys.com/franchising/international. Connect with us on Facebook and Instagram.  

*Fresh beef available in the contiguous U.S. and Alaska, as well as Canada, Mexico, Puerto Rico, the UK, and other select international markets.  

Media Contacts: 

Wendy’s: mediarelations@wendys.com